On July1st, 2007, The Advertising Standards
Council of India (ASCI) became a member of The European Advertising
Standards Alliance (EASA).
About EASA
The European Advertising Standards Alliance (EASA)
is a non-profit organisation based in Brussels. EASA brings
together national advertising self-regulatory organisations
(SROs) and organisations representing the advertising industry
in Europe. EASA is, on behalf of the advertising industry,
the single authoritative voice on advertising self-regulation
issues and promotes high ethical standards in commercial
communications by means of effective self-regulation, while
being mindful of national differences of culture, legal
and commercial practice amongst 26 members from. 24 European
countries.
EASA’s General Mission:
|
ASCI To Gain From EASA’s Global Membership
Despite its name, EASA is truly a Global Organisation.
The Self Regulatory Organisations (SRO’s) of Australia,
Canada, South Africa, New Zealand, Brazil etc are also
non European members of EASA.
ASCI should be able to get valuable advice, learning and
even influence from being a non European member of EASA.
|
