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Self-Regulation
in Advertising
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Credible
advertisements for enhancing the public's confidence |
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| ASCI's
Mission |
ASCI has one overarching goal: to maintain
and enhance the public's confidence in advertising.
ASCI seeks to ensure that advertisements conform
to its Code for Self-Regulation which requires advertisements
to be
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Truthful
and fair to consumers and competitors. |
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Within
the bounds of generally accepted standards of public
decency and propriety. |
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Not
used indiscriminately for the promotion of products,
hazardous or harmful to society or to individuals
particularly minors, to a degree unacceptable to
society at large. |
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ASCI propagates its Code and a sense
of responsibility for its observance amongst advertisers,
advertising agencies and others connected with the
creation of advertisements, and the media.
ASCI encourages the public to COMPLAIN (*) against
advertisements with which they may be unhappy for
any reason and ensures that each complaint receives
a prompt and objective consideration by an impartial
committee Consumer Complaints Council (CCC) which
takes into account the view point of the advertiser,
and an appropriate decision is communicated to all
concerned.
ASCI endeavours to achieve compliance with its decisions
through reasoned persuasion and the power of public
opinion. |
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(*) Do
False, Misleading, Unfair Ads make you Offended? Outraged?
Appalled? The next time you come across an Ad that offends
your sensibilities, don't just let off steam. Send in a complaint
to the Advertising Standards
Council of India (ASCI) -
the organisation that believes Advertising is a necessity,
but false, misleading, unfair Advertising is not.
Write to :
|
Secretary
General,
The ASCI,
219, Bombay Market,
Tardeo Road,
Mumbai 400034 |
| ith
a copy of the press Ad, name and date of publication, or the
channel name, date and time of airing, and a brief description
of the T.V. Commercial/Radio spot, with your complaint. |
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| For
any clarification, |
| call
: (022)
23521066 |
| Fax
: (022) 23516863 |
| E-mail
: asci@vsnl.com |
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Remember
- Don't react. Act.
Together we will set it right |
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