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PERTINENT
EXTRACTS OF
MEMORANDUM AND ARTICLES OF ASSOCIATION OF
THE ADVERTISING STANDARDS COUNCIL OF INDIA
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Registered
in Oct. 1985, u/s 25, as a Not-For-Profit Co., under the
Companies Act 1956
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The main objects to be pursued by the Company
on its incorporation are - …
To monitor administer and promote standards
of advertising practices in India with a view to …
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ensuring the truthfulness
and honesty of representations and claims made through
advertising and safeguarding against misleading advertising….
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ensuring that Advertising is not
offensive to generally accepted norms and standards
of public decency….
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safeguarding against the indiscriminate
use of advertising for the promotion of products or
services which are generally regarded as hazardous
to society or to individuals or which are unacceptable
to society as a whole….
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ensuring that advertisements observe
fairness in competition and the canons of generally
accepted competitive behaviour….
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To codify adopt and from time to time modify
the code of advertising practices in India and implement,
administer and promote and publicize such a code….
To provide facilities and machinery in the
form of one or more Consumer Complaints Councils having
such composition and with such powers as may be prescribed
from time to time to examine complaints against advertisements
in terms of the Code of Advertising practices and report
thereon….
To give wide publicity to the Code and seek
adherence to it of as many as possible of those engaged
in advertising….
To print and publish pamphlets, leaflets,
circulars or other literature or material, that may be
considered desirable for the promotion of or carrying out
of the objects of the Company and disseminate it through
any medium of communication.
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| Consumer
Complaints Council |
The Board of Governors shall appoint Consumer
Complaints Council (CCC), the number of members of which
shall not be more than twenty one….
The Consumer Complaints Council shall examine
and investigate the complaints received from the consumers
and the general public, including the members of the Company,
regarding any breach of the Code of Conduct and/or advertising
ethics and recommend the action to be taken in that regards.
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| Power
Of The Consumer Complaints Council |
Each Council shall be entitled to receive
complaints from the Board of Governors, the Consumers, the
general public and members of the Company….
Each Council shall enquire, investigate and
decide upon the complaints received by it within the frame
work of the Code of Conduct adopted by the Company….
All the decisions of each Council shall be
by simple majority, in writing and may specify the action
to be taken in respect of the offending advertisement….
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