About ASCI
Advertising Standards Council of India is a self regulatory voluntary organization of the advertising industry.
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. The ASCI was formed with the support of all four sectors connected with Advertising, viz. Advertisers, Ad Agencies, Media (including Broadcasters and the Press) and others like PR Agencies, Market Research Companies etc. Its main objective is to promote responsible advertising thus enhancing the public's confidence in Advertising.
ASCI is represented in all committees working on advertising content in every Ministry of the Government of India. ASCI’s Code for Self-Regulation in Advertising is now part of ad code under Cable TV Act’s Rules. Violation of ASCI’s Code is now violation of Govt. rules. ASCI’s membership of The European Advertising Standards Alliance (EASA) ensures that it gets valuable advice, learning and even influence at the international level.
The Consumer Complaints Council is ASCI's heart and soul. It is the dedicated work put in by this group of highly respected people that has given tremendous impetus to the work of ASCI and the movement of self-regulation in the advertising. This group comprise of 21 drawn from various disciplines. 12 are eminent people not associated with advertising ( such as lawyer, doctor, journalist, teachers, technical experts consumer activities etc.) and 9 are from industry (advertiser, media, ad agencies and allied professionals.
ASCI thus aims to achieve its own overarching goal: to maintain and enhance the public's confidence in advertising.
ORGANISATION: The Board of Governors (16 members) ensures equitable representation of Advertisers, Agencies, Media and other Advertising Services, the individual member firms being leaders in their respective industries or services. The Consumer Complaints Council (CCC) (21 members) has 12 Non-Advertising professionals representing civil society, who are eminent and recognised opinion leaders in their respective disciplines such as Medical, Legal, Industrial Design, Engineering, Chemical Technology, Human Resources and Consumer Interest Groups; 9 are advertising practitioners from our member firms.