ASCI Mission

ASCI has one overarching goal: to maintain and enhance the public's confidence in advertising. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation which requires advertisements to be

• Truthful and fair to consumers and competitors.
• Within the bounds of generally accepted standards of public decency and propriety.
• Not used indiscriminately for the promotion of products, hazardous or harmful to society or to individuals particularly minors, to a degree unacceptable to society at large.

ASCI propagates its Code and a sense of responsibility for its observance amongst advertisers, advertising agencies and others connected with the creation of advertisements, and the media. ASCI encourages the public to COMPLAIN (*) against advertisements with which they may be unhappy for any reason and ensures that each complaint receives a prompt and objective consideration by an impartial committee Consumer Complaints Council (CCC) which takes into account the view point of the advertiser, and an appropriate decision is communicated to all concerned. ASCI endeavours to achieve compliance with its decisions through reasoned persuasion and the power of public opinion.

(*) Do False, Misleading, Unfair Ads make you Offended? Outraged? Appalled? The next time you come across an Ad that offends your sensibilities, don't just let off steam. Send in a complaint to The Advertising Standards Council of India (ASCI) - the organisation that believes Advertising is a necessity, but false, misleading, unfair Advertising is not.

Write to :
Secretary General,
The ASCI,
219, Bombay Market,
Tardeo Road,
Mumbai 400034

With a copy of the press Ad, name and date of publication, or the channel name, date and time of airing, and a brief description of the T.V. Commercial/Radio spot, with your complaint.

For any clarification,

Call : (022) 23513982, 23521066
Toll Free Number : 1-800-22-2724
Fax : (022) 23516863

E-mail : JLIB_HTML_CLOAKING
Visit us at www.ascionline.org