CREATIVITY WITH CONSCIENCE & DIGITAL WALL Goafest 2011

To usher in a positive imagery, ASCI in collaboration with AAAI at GoaFest took theinitiative of creating a competition that brings ASCI messages alive among young creative minds in the industry as they are our future creative leaders of our industry.

These teams arrived into the festival venue 2 days prior to the event and were given a space where they began to assemble their thoughts & translate them into works of art. The process was fun yet highly intense as the work began to emerge.

Using the vehicle of art installations as a way to deliver the message in an unexpected way, 90 young ad professionals representing 9 agencies were briefed a week prior to the fest.

Their entries were displayed, and the 2000 delegates voted.Below are some snapshots of the installations and the votes garnered by each of them.