Industry

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Category: Industry

Published on Wednesday, 09 March 2011 11:10

Written by Super User

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Fundamental Principles
This Code for Self-Regulation has been drawn up by people in professions and industries in or connected with advertising, in consultation with representatives of people affected by advertising and has been accepted by individuals, corporate bodies and associations engaged in or otherwise concerned with the practice of advertising with the following as basic guidelines with a view to achieve the acceptance of fair advertising practices in the best interests of the ultimate consumer.

Responsibility for the Observance of this Code
The responsibility for the observance of this Code for Self-Regulation in Advertising lies with all who commission, create, place or publish any advertisement or assist in the creation or publishing of any advertisement. All advertisers, advertising agencies and media are expected not to commission, create, place or publish any advertisement which is in contravention of this Code. This is a self-imposed discipline required under this Code for Self-Regulation in Advertising from all involved in the commissioning, creation, placement or publishing of advertisements.

This Code applies to advertisements read, heard or viewed in India even if they originate or are published abroad so long as they are directed to consumers in India or are exposed to significant number of consumers in India.

THE  CODE  AND THE LAW
The Code’s rule are not the only ones to affect advertising.There are many provisions, both in the common law and in the statutes, which can determine the form or the content of an advertisement.The Code is not in competition with law.  Its rules, and the machinery through which they are enforced, are designed to complement legal controls, not to usurp or replace them.

Standards  Of  Conduct
Advertising is an important and legitimate means for the seller to awaken interest in his products.  The success of advertising depends on public confidence.  Hence no practice should be permitted which tends to impair this confidence.