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Advertising with a Conscience
ASCI Codes
 

The Advertising Standards Council of India (ASCI) (1985) has adopted a Code for Self-Regulation in Advertising. It is a commitment to honest Advertising and to fair competition in the market-place. It stands for the protection of the legitimate interests of consumers and all concerned with Advertising - Advertisers, Media, Advertising Agencies and others who help in the creation or placement of advertisements.

ASCI has one overarching goal: to maintain and enhance the public's confidence in advertising. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation which requires advertisements to be:

 
Honest Representations
 
Honest Representations

Truthful and Honest to consumers and competitors.

Non-Offensive to public
 
Non-Offensive to Public

Within the bounds of generally accepted standards of public decency and propriety.

Against harmful products / situations
 
Against Harmful Products/Situations

Not used indiscriminately for the promotion of products, hazardous or harmful to society or to individuals particularly minors, to a degree unacceptable to society at large.

Fairness in Competition
 
Fair in Competition

Not derogatory to competition. No plagiarism.

 
 

To have a better understanding of ASCI Codes you can view or download the PDF
document below.

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