In a bid to further strengthen the process of constraining/reducing misleading advertisements which harm the interests of consumers, the Advertising Standards Council of India (ASCI), announced a path-breaking NAMS initiative to keep continuous track of advertisements nationally. As per the arrangement, AdEx India, a division of TAM, with support from ASCI trained personnel, checks on a continuous basis all newly released TV and Newspaper print advertisements, specifically for violation of ASCI’s advertisement code related to unsubstantiated, misleading or false claims in the advertisement.
All Newspapers and all TV Channels across the country in all languages are monitored for violation of the ASCI Code |
Advertisements seen as potentially violating Chapter 1 of ASCI Code are then forwarded to ASCI on a weekly basis |
ASCI takes suo motu cognizance of Ads potentially violating Chapter 1 |