The Advertising Standards Council of India

NATIONAL ADVERTISING MONITORING SERVICE (NAMS)

In a bid to further strengthen the process of constraining/reducing misleading advertisements which harm the interests of consumers, the Advertising Standards Council of India (ASCI), announced a path-breaking NAMS initiative to keep continuous track of advertisements nationally. As per the arrangement, AdEx India, a division of TAM, with support from ASCI trained personnel, checks on a continuous basis all newly released TV and Newspaper print advertisements, specifically for violation of ASCI’s advertisement code related to unsubstantiated, misleading or false claims in the advertisement.

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All Newspapers and all TV Channels across the country in all languages are monitored for violation of the ASCI Code

Advertisements seen as potentially violating Chapter 1 of ASCI Code are then forwarded to ASCI on a weekly basis

ASCI takes suo motu cognizance of Ads potentially violating Chapter 1

DID YOU KNOW?

India has the highest online video market in the world - There are over 300 million online video users with watch time growing rapidly.

As data is becoming more affordable, all of these users are spending more time online. The data consumption is 20X versus 2.5 years ago.

India witnessing a scale of growth and consumer behaviours that is unprecedented.

There are 400 million Internet users in India and we’re adding 8-10 million Internet users every month.

The average internet consumption per user per month has crossed 10 gigabytes; Two and a half years ago, that number was less than one. So we’ve seen 20x growth in Internet consumption

In 2017 the Top 10 advertisers accounted for about 16% of the market share considering there are over 2 lakh advertisers in print and over 12.5k on TV

Top 5 Advertisers of 2017 were Hindustan Unilever ltd, Amazon online India, Procter & Gamble, Reckitt Benckiser, Patanjali Ayurved Ltd.

Real estate, FMCG, BFSI and Auto sectors are the biggest spenders on Radio

E-commerce being the top consuming category is the pillar of Digital Adex. FMCG, Telecom, BFSI and real estate continue to be growth drivers for Digital

Newer display advertising elements like mobile, online videos and Programmatic are helping attract more advertising investments into digital. Video consumption growing exponentially in 2017

In the last five years, Digital Adex had grown at a compounded annual growth of 35%; Digital contributed a whopping 17.5% in 2017.

Mumbai is the largest contributor to OOH at 18%, followed by Delhi at 14% and Bangalore at 11%; the top three consuming categories for this medium are Retail, Consumer services and Real estate.

In 2017, the out of home (OOH) market grew by 6% and stands at ₹ 3085 crore

FMCG and Auto – the largest contributors to the print pie with a contribution of 14% each, followed by education at 10%

FMCG continues to rule by contributing 51% to the total Television Advertising Spends followed by Telecom at 12% and Auto at 8%

HD today is a Rs 2000 crore advertising market, contributing over 10% to the Television Adex

FMCG (32% share) followed by Automobiles (10%) and Telecom (8%) have the largest category contribution to growth across in Television, Print and Radio and accounted to 56% growth of ₹1434 crore

Digital share of the pie is more than the combined share of Radio+OOH+Cinema

Television continues to be the largest contributor to Adex with 37% followed by Print at 35%

Indian advertising market has grown from ₹ 25026 in 2010 to ₹ 53138 in 2017