The Advertising Standards Council of India

NATIONAL ADVERTISING MONITORING SERVICE (NAMS)

In a bid to further strengthen the process of constraining/reducing misleading advertisements which harm the interests of consumers, the Advertising Standards Council of India (ASCI), announced a path-breaking NAMS initiative to keep continuous track of advertisements nationally. As per the arrangement, AdEx India, a division of TAM, with support from ASCI trained personnel, checks on a continuous basis all newly released TV and Newspaper print advertisements, specifically for violation of ASCI’s advertisement code related to unsubstantiated, misleading or false claims in the advertisement.

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All Newspapers and all TV Channels across the country in all languages are monitored for violation of the ASCI Code

Advertisements seen as potentially violating Chapter 1 of ASCI Code are then forwarded to ASCI on a weekly basis

ASCI takes suo motu cognizance of Ads potentially violating Chapter 1

DID YOU KNOW?

Print is the second highest contributor after TV to the total advertising pie, with a share close to 39%. (Source: Pitch Madison Report 2016)

With close to 40% share, Television becomes the largest contributor to the advertising pie. (Source: Pitch Madison Report 2016)

FMCG is the most dominant sector with a 28% share of the total Indian advertising industry pie followed by e-commerce (10%) and then Auto (9%). (Source: Pitch Madison Report 2016)

The Indian advertising industry grew by 17.6% and touched Rs. 43,991 crore in 2015. (Source: Pitch Madison Report 2016)

The highest growth in OOH spends is in the e-commerce category (110%) followed by Automotive (66%), both together, contributing 60% of the overall growth. (Source: Pitch Madison Report 2016)

For OOH advertising, the top three categories in terms of contribution are Retail, Real Estate & Automotive. (Source: Pitch Madison Report 2016)

From Top 10 Advertiser list in the Pitch Madison Report, 2016, 7 Advertiser are ASCI Members. (Source: Pitch Madison Report 2016)

Digital advertising grew the most by 29% in 2015, followed by TV, Cinema, Radio, OOH and Print. (Source: Pitch Madison Report 2016)

2015 saw Hindi Dailies topple English with a share of 35% in spends. (Source: Pitch Madison Report 2016)

E-Commerce shows the highest growth of 120% in terms of category growth in print in 2015. (Source: Pitch Madison Report 2016)

FMCG is the largest contributor to the Print pie, with a contribution of 15%. Auto is the second largest contributor at 13%, followed by Education (10%). (Source: Pitch Madison Report 2016)

Nearly 70% of Print’s growth is accounted for by just 3 categories – e-commerce, FMCG & Auto. (Source: Pitch Madison Report 2016)

Real Estate and FMCG sectors contribute 10% each of total Radio spends followed by Telecom/DTH & Auto Sectors (both 7%). (Source: Pitch Madison Report 2016)

Radio has grown by 20%, E-commerce and Automobiles emerge as major contributors to this growth. (Source: Pitch Madison Report 2016)

In terms of city-wise spread, Mumbai continues its lead as a major contributor (22%) followed by Delhi (19%) and Bangalore (10%). (Source: Pitch Madison Report 2016)