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Advertising with a Conscience

Testimonials
 

Mr. Jatin Sethi

Mr. Jatin Sethi

Mr. Jatin Sethi

Mr. Dharmendra Nagda

Mr. Dharmendra Nagda

Mr. Dharmendra Nagda

Ms. Moiza Rafath

Ms. Moiza Rafath

Educator

Ms. Moiza Rafath

Often people feel helpless when they want to change something for larger good, one does not know where to begin and whom to approach. For me ASCI was this organisation to go to when I had a good reason to speak up against undesirable advertisements being aired no national television. The interaction with ASCI is easy, transparent and efficient. They make things happen. You need to just speak up, they are listening!

Dr. Somnath Dutta

Dr. Somnath Dutta

Senior Account Leader at IMS Health

Dr. Somnath Dutta

As a medical doctor, the claims put by this edible oil company sounded brash, lofty and too-good-to-be-true. Thanks to ASCI who promptly acted upon my complaint, the Advt has been removed. Patients will not be under any false perception of healthy oil that can cure their diabetes.

Mr. Sudhir Budhay

Mr. Sudhir Budhay

Mr. Sudhir Budhay

I am really pleased to see the quick action taken by ASCI . I had raised a concern abt false claim about power saving and ASCI got working - gave the advertiser a fair chance to explain the case . Since the lab reports did not match the claim the ad was brought down . All I can say is ASCI is vigilant and concerned for the viewers. Excellent Job, Keep it up !!

Mr. Roopen Roy

Mr. Roopen Roy

Mr. Roopen Roy

I complained about a misleading advertisement by a Calcutta-based real estate player. ASCI handled it professionally and promptly and called upon the advertiser to remove the misleading advertisement. Initially I was sceptical about the self-regulating body but I now know it is is doing its job without fear or favour

Dr. Sylvia Karpagam

Dr. Sylvia Karpagam

Dr. Sylvia Karpagam

ASCI has responded promptly to a complaint filed by the Right to Food campaign regarding fraudulent advertising of spirulina as a magic food which was sending out wrong messages to the government and community. ASCI's response of asking the manufacturer to remove the advertisement will help our work as a Right to Food campaign

Dr. Ramakrishna Shenoi

Dr. Ramakrishna Shenoi

Vice Dean, Professor & Head OMFS
VSPM Dental College, Nagpur

Dr. Ramakrishna Shenoi

I think the ASCI is doing a great job to ensure that advertising is true to what is claimed.

Mr. Avishek Pal

Mr. Avishek Pal

Mr. Avishek Pal

ASCI is making great strides in upholding its responsibility to monitor ads and manage general public complaints and concerns related to ads. My experience has been fantastic; the process to register a complaint is simple, and ASCI ensured that I was notified about every step of the progress made in a timely manner. Their collaborative nature will go a long way in winning the trust of the general public, who will be encouraged to contribute to the cause of ASCI in overseeing frivolous and objectionable ads

Mr. Chetan Digal

Mr. Chetan Digal

Mr. Chetan Digal

ASCI made it so simple, I clicked some pics and uploaded the same with complaint on the Whatsapp number of ASCI. I was asked some more details which I provided through e-mail and the rest was undertaken by ASCI and got a favorable decision. This really encourages Consumers to fight against misleading advertisements in an easier way

Mr. Girja Shankar Sharma

Mr. Girja Shankar Sharma

General Manager – Litigation
Paytm

Mr. Girja Shankar Sharma

“ASCI, by virtue of the tireless efforts of its Governors, CCC’ Members, Secretariat and the Secretary General have attained the stature of the highest self-regulatory body of India in the arena of regulating and standardizing advertisements. By virtue of ASCI’s direct and indirect roles, consumers across the country can enjoy the freedom to choose products and services without being swayed by deceptive advertisement.”

Mr. K V Sridhar

Mr. K V Sridhar

Founder & Chief Creative Officer
Hyper Collective

Mr. K V Sridhar

Mr. Sam Balsara

Mr. Sam Balsara

Chairman & Managing Director
Madison World

Mr. Sam Balsara

“I am delighted to see that the baby steps that our industry took in its enlightened self-interest way back in 1985, has today taken  firm root and ASCI is probably the industry’s most important industry initiative that  genuinely protects consumer interests. No wonder it has gained respect and recognition from global peers and the Indian government.”

Mr. Dorab R. Sopariwala

Mr. Dorab R. Sopariwala

Former ASCI Chairman

Mr. Dorab R. Sopariwala

Mr. Mohit Beotra

Mr. Mohit Beotra

Former Chief Brand Officer
Bharti Airtel

Mr. Mohit Beotra

"We at Bharti Airtel believe that our customers are our ambassadors and thus we ensure utmost fairness and authenticity in all our communication. ASCI has done commendable work in the area of self-regulation in advertising and since the goals of both match, we are happy to join the body as a full time member. We are happy to join the body as a full time member. We look forward to working with ASCI to co-advocate self-regulation and maintain our customers' faith in advertising, while at the same time raising the bar on the quality and engagement of the communication."

Mr. Ashish Bhasin

Mr. Ashish Bhasin

Chairman and CEO
Dentsu Aegis Network India

Mr. Ashish Bhasin

“As for ASCI, being a self-governance model, it is quite successful in maintaining a fair balance. More than legal, they have a moral authority which is complied by most of the stakeholders.”

Mr.Madhukar Kamath

Mr.Madhukar Kamath

CEO & MD – DDB Mudra Group

Mr.Madhukar Kamath

“In just 3 decades, ASCI has become an admirable ombudsman for the Marketing & Advertising fraternity. ASCI has not just grown in stature and confidence, but more importantly, in importance and influence. I firmly believe that ASCI will lead the way in both partnering and boosting our industry’s ability to compete and grow, in the coming years as well.”

Mr.Ambi Parameswaran

Mr.Ambi Parameswaran

Founder at Brand-Building.com

Mr.Ambi Parameswaran

Where do you go to complain about a competitor making a fraudulent claim? You take it to court and it could take five years to settle. So I think ASCI and the process of self-regulation are so much simpler to monitor and run.

Ms. Anuradha Sengupta

Ms. Anuradha Sengupta

Consulting Editor CNN-News18

Ms. Anuradha Sengupta

“The close to three years I have spent on the CCC have educated, empowered and entertained (yes!) me. ASCI exemplifies how effective 'self-regulation' can be, if done right and with a sense of both sincerity and self preservation. Wish the film industry could be allowed to learn from the ASCI model.    I will be a happy ambassador for ASCI and I believe it will continue to grow to be more relevant to all its stakeholders - the industry, consumers and society.”

Mr. N. Chandramouli

Mr. N. Chandramouli

CEO -TRA Research

Mr. N. Chandramouli

“I was impressed to see ASCI’s immediate and appropriate response to a simple WhatsApp complaint I had sent a few days ago. If you see a wrong-claim, misleading or vulgar advertising, you must bring it up to ASCI’s notice. They are sure to take action, if deemed fit.”

Mr. Sanjeev Kotnala

Mr. Sanjeev Kotnala

Founder and Head Catalyst
INTRADIA

Mr. Sanjeev Kotnala

“The common man – the ultimate consumer – now knows his/her rights and is willing to challenge brands on their promises. Social media is acting as a sword with twin edges.  Time to cultivate habit of self-regulation at every possible checkpoint. Time to have sub-regulatory teams in client office, in agencies and in media. Time to be far more transparent and vocal against the offending brands and to give ASCI decisions and progress a wider reach.  Or let us be ready for the alternate, which is a terrifying thought.  A new nodal agency thrust upon this industry. Then we know nothing will remain impossible.”

Mr.Liyakat Ali

Mr.Liyakat Ali

Secretary Upbhokta Margdarshan Samiti (UMAS)

Mr.Liyakat Ali

ASCI is Playing the vital role to Protect the Consumer for Misleading Advertisement. Excellent & Outstanding Work for Our Country-Thanks ASCI

Mr. Bejon Misra

Mr. Bejon Misra

Founder Consumer Online Foundation

Mr. Bejon Misra

Mr. Jehangir Gai

Mr. Jehangir Gai

Senior Journalist & Consumer Activist

Mr. Jehangir Gai

“ASCI plays the role of a watch dog to protect consumers against misleading advertisements. Being a self-regulatory body, it is more effective, and citizen can lodge complaints without having to incur any expense.”

Ms.Anuradha Rajadhyaksha

Ms.Anuradha Rajadhyaksha

Actress

Ms.Anuradha Rajadhyaksha

Prof. Atanu Ghosh

Prof. Atanu Ghosh

Professor
Shailesh J Mehta School of Management
IIT Bombay

Prof. Atanu Ghosh

Prof. Jayesh Bellare

Prof. Jayesh Bellare

Institute Chair Professor
Chemical Engineering, IIT Mumbai

Prof. Jayesh Bellare

“Strict technical scrutiny by subject experts of the claims made by advertiser is the backbone of deciding whether an ad stands as-is or needs changes. This is a hallmark of the ASCI process.”

Prerna Arora Singh

Ms.Prerna Arora Singh

Advocate & Member of Global Alliance of NGOS for Road Safety

Ms.Prerna Arora Singh

"Excellent work must always be recognized and differentiated. Thanks to ASCI for stepping up and showing a Way to Indian Advertising Industry for self-regulation."

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